Wonky carrots should rule not Aldis Kevin the Carrot family

Do you not think that Aldi have missed a trick in their promotion of Kevin the perfect looking Carrot and his perfect looking wife and children? Carrots are simply NOT like that. with other companies promoting wonky carrots for all and at discounted prices (others obviously promoting them as something superior and packaging them madly too) do you not think that Kevin and his family would have been the perfect opportunity to promote Wonky Carrots?

Aldis Kevin family certainly don’t look like the genuine article do they?